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Features Vs Benefits – Explanation Of E-Commerce Business

The first thing we need to do is to understand what the difference is between a feature and a benefit. One of the biggest mistakes that people make is that they assume features and benefits are the same thing, when that’s not actually the case. We’ll discuss the differences in detail later, but for now, what you need to remember is this: People convert based on benefits, not features. At first glance, it may look like somebody is buying your product or service because of a feature, but they’re not – they’re actually paying for the benefit that that feature brings, whether that is a conscious or subconscious thought process that compels them to do so.

Although we can mention the features, what we have to do is stress the benefits of those features. One thing that’s always good to remember is that the visitor will always ask, “What’s in it for me?” When you name a feature, they are going to ask, “Yes, but what does that feature mean actually?” They are seeking out benefits, either consciously or subconsciously. Therefore, it’s up to us, in our copy, to state those benefits plainly for our visitors and customers. We want them to understand exactly what benefits we are offering them.

Features and their Benefits

Looking at features and benefits, here are some examples of features and benefits that you may find on different products and websites:

FEATURE = High Definition TV
BENEFIT = Increased realism and enjoyment
In this example, the feature is that the TV is high definition, but the benefit of that is that it offers increased realism and enjoyment when you’re watching it.

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